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How to Get Your Brand Cited by ChatGPT, Perplexity and Claude
Oliver Bruce breaks down the real difference between SEO, AEO and GEO: search engine optimisation, answer engine optimisation and generative engine optimisation. Most marketers and most agencies treat these as the same thing with different names. They are not. They work on different surfaces, need different strategies and are measured with completely different KPIs.
The stakes are simple. In the first four months of 2026, 68% of Google searches ended without a single click. Across 680 million AI citations, just 15 domains captured 68% of all citation share. This is a winner takes all environment. If your brand is not in the top tier of cited sources for your category, you are invisible to AI.
Oliver walks through a step-by-step action plan for each discipline. How to fix your technical foundation and build topical authority for SEO. How to win featured snippets and zero click answers with AEO. How to become the source that ChatGPT, Perplexity, Claude and Google Gemini trust, cite and recommend with GEO.
This is a concrete playbook you can start executing this week.
Key topics covered:
Key takeaway:
The brands that win the next decade of search will run SEO, AEO and GEO in parallel. The ones still selling the 2022 playbook will disappear from the conversation.
Sponsored by Incard — Sponsored by Incard. Sign up now. All your finances. One platform. For 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Here's your promo code: UNLOCK2026
More Value:
Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce
Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk
Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter
Follow The Unlock & Oliver's socials:
LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast
View all episodes
By Oliver Bruce
5
22 ratings
Oliver Bruce breaks down the real difference between SEO, AEO and GEO: search engine optimisation, answer engine optimisation and generative engine optimisation. Most marketers and most agencies treat these as the same thing with different names. They are not. They work on different surfaces, need different strategies and are measured with completely different KPIs.
The stakes are simple. In the first four months of 2026, 68% of Google searches ended without a single click. Across 680 million AI citations, just 15 domains captured 68% of all citation share. This is a winner takes all environment. If your brand is not in the top tier of cited sources for your category, you are invisible to AI.
Oliver walks through a step-by-step action plan for each discipline. How to fix your technical foundation and build topical authority for SEO. How to win featured snippets and zero click answers with AEO. How to become the source that ChatGPT, Perplexity, Claude and Google Gemini trust, cite and recommend with GEO.
This is a concrete playbook you can start executing this week.
Key topics covered:
Key takeaway:
The brands that win the next decade of search will run SEO, AEO and GEO in parallel. The ones still selling the 2022 playbook will disappear from the conversation.
Sponsored by Incard — Sponsored by Incard. Sign up now. All your finances. One platform. For 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Here's your promo code: UNLOCK2026
More Value:
Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce
Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk
Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter
Follow The Unlock & Oliver's socials:
LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast