Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would.

While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment.

So sit back, buckle up, and listen to Jesse Cole, owner of the Savanah Bananas, share this epic story.