I'm joined by Brad Shirley, Founder at DCMS Solutions, as we explore how he helped a physician-inventor's sports med device get acquired by Arthrex, the playbook for navigating strategic partnerships and IP deals, and why most early-stage medtech companies stall before they ever reach a strategic's radar.

From Startup to Arthrex: The HolmesMed Acquisition Playbook
→ How Brad helped Dr. Wendell Holmes take a sports med soft tissue repair device from stalled prototype to a completed deal with Arthrex in roughly two years
→ Dr. Holmes had been getting the dreaded "this is really interesting Dr. Holmes, keep us posted, come back to us in three months" from strategics for years before Brad came on board
→ The missing ingredient wasn't the technology - it was a development roadmap, a clear risk reduction strategy, and someone thinking about the project every single day

Know Your Target: The Research That Closes Deals
→ Before approaching any strategic, study their product portfolio gaps, expiring IP, recent acquisitions, balance sheet strength, and competitive positioning
→ Brad specifically identified mid-market strategics (#4-6 players in the space) as ideal acquirers because they're hungry for differentiated products to move up the rankings
→ Understanding where your technology fills a gap in their portfolio turns a cold pitch into a warm conversation about solving their problem

R vs D: Why Strategics Want Development, Not Research
→ The biggest mistake physician-inventors make is approaching strategics with a research project instead of a development-ready product with clear regulatory and manufacturing pathways
→ Getting to "design freeze" is the critical inflection point that signals to acquirers your technology is real and de-risked enough to evaluate seriously
→ Strategics aren't buying your idea - they're buying a shortened timeline to market with reduced technical and regulatory risk

Slow Down to Speed Up: Iterating With Purpose
→ Brad's philosophy of "slow down to speed up" means every design iteration has a specific purpose and defined outcome rather than open-ended tinkering
→ Rushing prototypes without clear objectives wastes months and burns credibility with potential strategic partners watching your progress
→ The HolmesMed team ran focused iteration cycles that each answered a specific question, dramatically accelerating their path to design freeze

The Fractional Talent Advantage in Early-Stage Medtech
→ Post-COVID medtech layoffs created an incredible pool of experienced quality, regulatory, and R&D professionals available for fractional work
→ Early-stage companies can now access senior talent for quality systems, regulatory strategy, and manufacturing engineering without full-time overhead
→ Brad assembled a fractional team around Dr. Holmes that brought Fortune 500 medtech experience at a startup budget

Physician Founders Need a Quarterback
→ The single biggest gap for physician-inventors is having someone thinking about their project every day - a quarterback coordinating development, regulatory, IP, and deal strategy
→ Most surgeon-inventors have full-time clinical practices and can't dedicate the sustained focus needed to drive a medtech product toward acquisition
→ Brad's role at DCMS Solutions is exactly this: embedding with early-stage medtech teams as a fractional leader who drives the project forward daily

Best Quotes:

"He was getting the dreaded, 'this is really interesting Dr. Holmes, keep us posted, come back to us in three months.' We all know those reactions and what they mean."

"Know your target. If you're going to approach a strategic, you better understand their portfolio, their IP, their balance sheet, and where your technology fills a gap they can't fill themselves."

"I think what most physician founders are missing is someone thinking about this project every single day. That's the quarterback role - someone coordinating all the pieces and driving it forward."

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FIND SPENCER JONES ON SOCIAL
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XO Medtech LinkedIn - https://www.linkedin.com/company/xo-medtech/

FIND BRAD SHIRLEY ON SOCIAL
Brad Shirley's LinkedIn - https://www.linkedin.com/in/bradshirley/
DCMS Solutions Website - https://dcmsolutions.com

Episode Timestamps:
0:00 - Introduction to Brad Shirley and DCMS Solutions
2:02 - The HolmesMed Story: Dr. Wendell Holmes and His Sports Med Device
3:40 - The Dreaded "Come Back in 3 Months" From Strategics
4:28 - R vs D: Why Strategics Want Development-Ready Products
8:00 - Know Your Target: Researching Strategics Before You Pitch
10:00 - Why Warm Intros Beat Cold Outreach Every Time
14:00 - Design Freeze: The Inflection Point That Unlocks Deals
22:00 - Building a Fractional Team With Post-COVID Talent
26:00 - Slow Down to Speed Up: Iterating With Defined Purpose
35:00 - Why Mid-Market Strategics (#4-6 Players) Are Ideal Acquirers
40:00 - Why Physician Founders Need a Full-Time Quarterback
45:00 - New Projects: Autism Eye Tracker and Injectable Hydrogel
55:22 - Deal Timeline: 6-7 Months From First Conversation to Close