Have you ever worked on a product only to have last-minute questions and requests for changes right before the targeted launch date? Releasing a product or feature with multiple departments, different opinions, different priorities, several data inputs, competing timelines, etc. is a very complex task. Listening to users and involving key players from across the company earlier in the product cycle has made a big difference at Chatbooks for achieving organizational buy-in and releasing better products.

View this presentation on YouTube:

https://www.youtube.com/watch?v=4gG21D0ktNg

Sponsored by Chatbooks.

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Thanks to Joakim Karud for our music.

soundcloud.com/joakimkarud/keep-on-going