The chicken-and-egg problem is real. You need a portfolio to get clients, but you need clients to build a portfolio.

In this episode of The AI Story Lens, Tom Haberman breaks down exactly how to get your first paying photography clients without waiting, begging, or discounting yourself into unprofitability. You’ll learn how to build a focused portfolio that attracts the right clients, why model calls work better than discounts, and how to use local visibility and vendor relationships to generate real referrals.

This episode covers:

• How to manufacture portfolio opportunities strategically

• Why discounting damages your brand long-term

• Styled shoots vs. second shooting

• Local networking strategies that actually convert

• How to ask for testimonials and referrals without awkwardness

• How to use Instagram, Pinterest, and Google Business Profile intentionally

If you want to move from “hoping someone books” to predictable client acquisition, this episode gives you the framework.

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