Series 2: Soft Landing | Episode 8 | Ministry expert and founder of podcast production company Truth Work Media Michael Yoder simplifies the process of launching a podcast, walking us through video, audio, conversation quality, guests, and editing. He speaks about the opportunities that podcasting brings beyond your initial goals, making it an effective strategy in elevating your brand.

Some useful insights Michael shares:

• YouTube is the second largest search engine and essential for podcasts

• video growth on LinkedIn is decreasing; the algorithm has changed this year

• how audio and video are captured at its source is super important

• your content has to help people; it has to offer some kind of substance

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