1) The 30 second rule 2) Your objective (QUALIFY) 3) The sound bite, 10-10-10 - 30-30-30 4) Speak to the right person. Attract the person 5) The questions in a sequence about the outcome 6) Know what you are seeking, attract the right person. Ask qualifying questions 7) The hook, "HOW SERIOUS ARE YOU?" 8) Paint the picture 9) Master your emotions. Master the sequence of questions 10) The ultimate 30 second message 11) Writing the 30 second message 12) Mastering persuasion