We think of sales as a talking game, an information-communication game.

The sales person is required to open the conversation, to qualify, to overcome objections and to close.

We load sales people up with pitches and sequences  

We train sales people to talk and talk 

We guide sales people through scripts and playbooks 

To get someone to engage, to reveal their thoughts and to answer powerful questions requires listening.

Deep, present, empathetic listening. 

But what about listening? Is there a playbook for that?

Today, I’m going to give you 5 keys to help your sales reps really listen

Check out the episode now.