In this episode, Morgan Sheets joins our host, Diane Helbig, to share how you can land media coverage for your small business without hiring a PR Firm. We talk about what you need in place before you start pitching the media, how to pitch the media and who to pitch to, and a few helpful tools to use in your in-house PR efforts.
Morgan Sheets is a Marketing and Media Consultant that teaches owners of established health, wellness, and fitness small businesses to land and leverage earned media coverage.
Through her program, Get Your Message In The Media, she walks business owners through a step-by-step process to design and execute a PR and media strategy to increase their impact, attract their ideal clients, and position themselves as leaders in their industry.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.
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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
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How to Get Your Small Business Featured In The Media

Featured on Inc.com's list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC's Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig's goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.

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Welcome to another insightful episode of "Accelerate Your Business Growth," where we explore crucial aspects of workplace dynamics and personal well-being that directly impact business success. Today, host Diane Helbig is joined by Candice Elliott. In this episode, we dive deep into the interconnectedness of work and home life, examining how personal challenges can spill over into professional environments and vice versa. Candice sheds light on the critical role of leader’s communication styles, the detrimental effects of hostile work environments, and the legalities surrounding them. 
Candice Elliott is a Fractional CHRO and HR Mentor for business and non-profit leaders. She focuses on the intersection of public health, organizational and community development, helping leaders foster cultures of healing where they and their teams can thrive. She has a Masters in HR from Penn State, the SPHR certification and has been practicing HR in the US and internationally for more than 10 years. She is also a mom of 2 little boys. 
 If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
**Understanding Hostile Work Environments**: "A hostile work environment happens when a person's behavior negatively impacts the people that they work with or their employees, to an extent that it materially alters the terms of the employment." — Candice Elliott 00:14:30
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Healing the World of Work

Welcome to this transformative episode of "Accelerate Your Business Growth," where we dive deep into the concept of generous leadership with our guest, Joe Davis from Boston Consulting Group. Today, Joe shares invaluable insights on the human aspect of leadership, emphasizing vulnerability, diversity, and the power of small acts of kindness. We explore how honesty and openness not only enhance team dynamics but also inspire greater creativity and dedication among team members. Joe also discusses the profound impact of embracing and understanding diverse experiences within the workplace, and how active listening and genuine engagement are key components of successful leadership. Whether it's through acknowledging a team member's effort or being candid about one's own limitations, Joe illustrates how these practices contribute to a more connected and productive work environment. Join us as we uncover how leaders can truly accelerate business growth by focusing on the humanity of their teams, fostering an atmosphere where every individual has the opportunity to thrive.
Joe Davis is the author of "The Generous Leader: 7 Ways to Give of Yourself for Everyone’s Gain" and a Managing Director and Senior Partner at the Boston Consulting Group (BCG). He serves as Chair of BCGs Center for Inclusion and Equity and is North America Regional Chair Emeritus. His practice area focus includes Public Sector, Retail, and People and Organization.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
Defining Generous Leadership: "I have my definition is as one who gives freely of themselves without expectation of direct personal benefit so others can develop, grow, and thrive at their full potential." — Joe Davis 00:01:31
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How To Be A Generous Leader

Welcome to this episode of "Accelerate Your Business Growth," where we dive deep into the strategic role of employee benefits in retaining top talent and aligning with business goals. Today's guest, Courtenay Shipley, shares her expertise in optimizing corporate-sponsored retirement plans to not only serve the interests of employees but also to support overarching business objectives. We discuss how benefits are often neglected or underrated by businesses and explore strategies to tailor these offerings more effectively. From addressing budget constraints to considering demographic changes and meeting the diverse needs of today’s workforce, Courtenay provides invaluable insights on creating a compelling and supportive workplace through thoughtful benefits planning. 
Courtenay is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education, but also helps them leverage their employee benefits in a way that supports their own business goals.
  If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
**Employee Retention Strategies**: "And it's so important to have employee benefits, especially on the retirement plan side, that employees care about. Because if they don't care about them, you can offer anything, but that's not going to help reach the goals that you have for retaining people and for attracting really good new people." — Courtenay Shipley 00:01:56
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Maximizing Employee Retention

Welcome to a new episode of "Accelerate Your Business Growth," where we explore critical aspects of business operations and transactions, featuring insights from special guest Addison Adams, an expert in mergers and acquisitions. Today, Addison will guide us through the complexities surrounding buy-sell agreements, the intricacies of investor financing in manufacturing businesses, and the recent trends impacting mergers and acquisitions. We delve into the importance of adequate preparation, the valuation of businesses, and strategic considerations for business owners who might be thinking of selling. Whether you're aiming to gear up for growth, planning an exit strategy, or simply looking to stabilize your business for future transitions, this episode is packed with essential advice and realistic scenarios. Listen in as we uncover the vital steps to protect your business interests and maximize its potential value in the marketplace.
Attorney Addison Adams isn't just the founder of Adams Corporate Law – he’s California’s go-to voice on Mergers & Acquisitions. Addison's spent over two decades dedicated to closing deals across a range of industries. From formations & pivotal buyouts to navigating the nuances of VC financing, contract law & corporate governance, he brings stories, insights, & expert tips
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
**Strategic Business Planning for Longevity**: "And I would start at the end, which is, what is the end of this business? What's the future? Are we growing it in order to sell it, or are we growing it in order to just run it as a cash cow deep into our retirement?" — Addison Adams 00:12:18
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Maximizing Business Value

Welcome to another exciting episode of "Accelerate Your Business Growth," where we delve into the art and science of meaningful marketing with Pete Steege. In this episode, Pete shares his invaluable insights on how small businesses can amplify their marketing impact by focusing on authenticity, intention, and perseverance. We explore the three marketing superpowers every small business owner should embrace and discuss the common pitfalls to avoid in order to engage in truly effective marketing. 
Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch. Pete helps B2B business owners apply the power of meaning to grow their businesses.  
 If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Get Your Small Business Featured In The Media

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