To increase your rates and be able to charge more for your work, you need to bring more to the table than your talent and craft.

You can either give a client exactly what they ask for and call it done, or you can participate in the client's vision and even build on it.

I share 5 principles you can implement starting now to help you change client perceptions and their understanding of your role in their long-term success, so that you can raise your rates.