How to Go from Host to Hospitality Brand

If you’re an Airbnb host with a small number of units, you may not think branding is all that important.   But if you want to grow your STR business and enjoy long-term success, it’s never too soon to upgrade from host to hospitality brand.   On this episode of Get Paid for Your Pad, Eric and I sit down to discuss why it’s so important for STR hosts to build a hospitality brand and how branding is born out of the vision of what you want to create.   We walk you through the three key elements of a hospitality brand, weighing in on how branding informs every decision you make—down to the soap and toilet paper you choose for your STRs.   Listen in to understand why a hospitality brand is so much more than a logo and learn how to take the first steps in branding your Airbnb business!  Topics CoveredWhy we hired a creative director for Freewyld and what the role entailsThe 3 key elements of a hospitality brand—visuals, language and productThe power of thinking BIG and sharing the idea behind your brand with othersThe misconception that a brand is simply a name and a logoHow a brand is born out of the VISION of what you want to createHow branding informs every decision your make for your short-term rentalsWhat I love about some of my favorite hospitality brandsWhy it’s a problem when the branding doesn’t align with the guest experienceWhy branding is important for both big and small vacation rental companiesHow to start building a brand by creating a host vision map and vibe book

Resources   Freewyld on Pinterest Strawberry Creek Village Shangri-La Hotel CitizenM This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin AvantStay GPFYP on YouTube GPFYP on Instagram STR Legends Mastermind FREE Airbnb Starter Guide Review GPFYP on Apple Podcasts   STR Profit Academy Email [email protected]  Sponsor  Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.