In this episode of Build a Damn Thing, host Kathryn Finney speaks with Elina Pantelyeva, the founder of Dood Woof, about her journey from being laid off in the tech industry to building a successful brand for dog lovers. Elina shares her insights on identifying target audiences, product development, and the importance of authenticity in creating loyal customers. She discusses the challenges of entrepreneurship, the significance of community, and her strategies for leveraging platforms like Amazon and TikTok for growth. Elina emphasizes the value of understanding customer pain points and the importance of building relationships with customers to foster brand loyalty.

Takeaways

- Identifying a target audience is crucial for product success.

- Building an audience before launching a product can lead to better sales.

- Authenticity in communication fosters customer loyalty.

- Selling on Amazon offers higher conversion rates than personal websites.