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In this episode, Golden J. Johnson from House of Golde talks about what's really going on with the internet right now ... and what it means if you're trying to build something that lasts.Golden looked at what LinkedIn, Google, Meta, OpenAI, ManyChat, Claude, and Perplexity are all doing lately, and there's a pattern: algorithms don't just want to see you everywhere anymore. They want to see that you're legit. That you've done the work. That what you're putting out there is actually worth something.It's like this:The internet used to be everyone with a megaphone, all shouting at once.Now it's quieter. More like walking through a museum. People stop, look around, and decide if your stuff belongs in their life or not.Golden gets into why just being visible doesn't cut it anymore, how AI is changing what counts as credible online, and five things you can actually do about it: build proof, tell your story better, be intentional about relationships, show up where it matters, and don't cut corners.There's also this whole thing about digital legacy ... what you leave behind when algorithms are the ones deciding who gets remembered. How do you make sure you're not just noise?If you're building a brand that's supposed to outlive the trends, this episode hits. It's about setting yourself up for real opportunities, not just more followers.The brands that win now aren't the loudest ones.They're the ones that know what they stand for and actually back it up.We’ll teach you to:Avoid common AI traps that make your brand sound fake.Create content that feels authentic and connected to your audience.Use ChatGPT to enhance..not replace...your original vision.Build a legacy brand that stands out from the crowd.download the self paced step by step training here: https://www.houseofgolde.com/houseofg...
By Golden J JohnsonIn this episode, Golden J. Johnson from House of Golde talks about what's really going on with the internet right now ... and what it means if you're trying to build something that lasts.Golden looked at what LinkedIn, Google, Meta, OpenAI, ManyChat, Claude, and Perplexity are all doing lately, and there's a pattern: algorithms don't just want to see you everywhere anymore. They want to see that you're legit. That you've done the work. That what you're putting out there is actually worth something.It's like this:The internet used to be everyone with a megaphone, all shouting at once.Now it's quieter. More like walking through a museum. People stop, look around, and decide if your stuff belongs in their life or not.Golden gets into why just being visible doesn't cut it anymore, how AI is changing what counts as credible online, and five things you can actually do about it: build proof, tell your story better, be intentional about relationships, show up where it matters, and don't cut corners.There's also this whole thing about digital legacy ... what you leave behind when algorithms are the ones deciding who gets remembered. How do you make sure you're not just noise?If you're building a brand that's supposed to outlive the trends, this episode hits. It's about setting yourself up for real opportunities, not just more followers.The brands that win now aren't the loudest ones.They're the ones that know what they stand for and actually back it up.We’ll teach you to:Avoid common AI traps that make your brand sound fake.Create content that feels authentic and connected to your audience.Use ChatGPT to enhance..not replace...your original vision.Build a legacy brand that stands out from the crowd.download the self paced step by step training here: https://www.houseofgolde.com/houseofg...