Creators are brands: https://www.youtube.com/c/tomboydmedia

In this episode, I sat down with my friend Tom Boyd to talk about how he got started on building his brand and how he grew it into one of the most renowned names in the content creation market.

We also discuss his unique perspective on content creation and how he positions and packages concepts to empower people to create with confidence.

He also shares the format he uses for Bonus Footage content, the importance of building relationships when working with brands, some insights from his experiences and tips and tricks for creating short form videos and more! 

Tom's advice for content creators will leave you motivated and prepared with ideas and tactics.

CHAPTERS

0:00 Intro

0:50 Content Strategy

2:40 Get Over Simple Ideas

4:23 Manage Content And The Process

10:15 From Small Creator To Work With Brands 

15:34 The Most Important Thing To Any Industries 

23:47 What To Learn From Influencers 

27:19 How To Go Viral 

35:23 The Next Level Up For Tom Boyd

37:50 Outro

WHO IS TOM BOYD?

Tom Boyd is a digital strategist known as @bonusfootage on TikTok and Instagram, where he posts short, eye-catching, insightful clips filled with how-to’s, anecdotes, tips, and other resources to help creators create content that actually makes an impact. His content helps creators unlock their creative power, tell better stories and build brands. 

He’s been writing, directing and producing for digital landscapes for over 12 years.

Tom hosts Creators Are Brands, a podcast that explores how storytellers are building brands online, from the mindsets, to the tactics, to the business side. 

Tom's best videos:

How to go VIRAL the right way: https://www.youtube.com/watch?v=bPfyvEKh34k

CONNECT WITH TOM BOYD:

Website: https://www.tomboyd.co/

https://www.creatorsarebrands.com/

Instagram: https://www.instagram.com/bonusfootage

TikTok: https://www.tiktok.com/@bonusfootage

Twitter: https://twitter.com/boyderyo

WATCH TOM'S SHORTS SERIES FOR CREATORS: 

https://youtube.com/playlist?list=PLgnJEpT9cmTotaDQBYR4__ymgwb7zAeBG

RESOURCES:

Shorts for Creators - https://www.tomboyd.co/shorts

7 Steps for the Ultimate Social Media Content Strategy (+ Template) - https://thesocialshepherd.com/blog/social-media-content-strategy

Tom is the host of the "Creators Are Brands" podcast Where he asks creators questions about how they built their brand. It's a side project that people seem to like.  Tom’s passion is helping creators unlock their creative power, tell better stories and build businesses. 

Discover how to script short videos for social with free checklist: https://www.tomboyd.co/tips

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