Allen Gannett is the CEO and Founder of TrackMaven, a marketing insights company that helps marketers answer questions around data and ROI to focus on storytelling and why they became marketers in the first place.

Allen's new book, “The Creative Curve: How to develop the right idea at the right time”, dispels the myth that a fortunate few are the only ones gifted with the magical touch of creativity. He interviews everyone from the Chief Content Officer of Netflix to Michelin star chefs on what creativity really is and how to actually nurture it.

Order Allen's book: https://www.amazon.com/gp/product/1524761710?tag=randohouseinc7986-20

As always, feel free to send me an email and let me know what you thought of the episode, and if you have feedback for future ones: [email protected]