In this episode, we are with a global authority in marketing and customer service, Jay Baer. Jay is an inspirational, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. He authored 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype.

Jay gives out tips on effective marketing and discusses essential principles in sales and customer service. He also shares the secrets to his success and so much more golden nuggets that will surely take you to the next level.

Listen in now and make sure to take notes and apply these valuable principles.

 

Quotes:

“If I can take what is probably a fairly complex and sophisticated concept, and get it to the point where people feel like it's common sense, therefore, they're not afraid of it, and they'll actually do something about it, then my work here is done.” - Jay Baer

“If you want you to succeed with information, which is a lot of what marketing is about these days, the more specific you can be, the more you will win eventually.” - Jay Baer

“If you want to turn your current customers into a word of mouth engine, and trust me, you do, you've got to do something worth talking about.” - Jay Baer

 

Mentions:

https://www.facebook.com/TimShurr

https://mesmerizingleadership.com/ 

https://www.survivingtothriving.me/

https://www.legendsummit.com/summit  

 

https://www.jaybaer.com/  

https://www.convinceandconvert.com/ 

Youtility, a book by Jay Baer

Talk Triggers

Social Pros Podcast by Jay Baer

Standing Ovation POdcast by Jay Baer

 

Show Notes:

[00:53] Greetings and introduction of  

[01:35] Jay’s secret to his success

[03:43] Standing out in this noisy world

[06:11] Jay’s book, Youtility 

[09:24] The secret sauce fallacy

[13:42] Placing correct emphasis on retention

[17:07] Talk triggers designed to create conversations

[21:34] Business success is hard work

[27:27] Knowing what to work on in marketing

[29:31] Finding the balance 

[36:24] Jay’s role models  

[38:30] Working with the United Nations

[41:24] One of the coolest persons Jay had met  

[44:48] Jay’s podcasts

[47:11] Be more comfortable with risk  

[48:28] Growing up being a seventh-generation entrepreneur

 

Make Your Day Mesmerizing!!