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In this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience. 
The episode also covers tactical advice on hooks and the effective use of organic content in marketing funnels. Max shares her experience with TikTok strategies and highlights the value of staying prepared and energized to attract and retain customers. Tune in to gain practical tips and insights to make your holiday marketing campaigns fun and successful.

Episode highlights: 

• How to prepare for Q4 Content
• Mindset for the Holiday Season
• Understanding Your Audience
•  Black Friday and Cyber Monday Strategies
•  Creating Unique Campaigns
•  Leveraging Influencers and UGC
• Navigating Social Media Algorithms
•  Promoting on TikTok: A Case Study
•  The Art of Crafting Hooks
• Max's Personal Content Strategy
• Understanding Visual Hooks
• Creating Engaging Content

Resources:  

• Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  
• Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  
• Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  
• No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ 

Where To Find Us:  

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   
• Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  

Connect with Max:  

• Max TikTok: https://www.tiktok.com/@themaxedwards  
• Max Instagram: https://www.instagram.com/themaxedwards/  
• Max Instagram: https://www.instagram.com/max_content_strategist/

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school