What's at the core of everything you're trying to do as a parent? Yup, that's right - that little noggin'.

Without a healthy, dense, tightly-wired brain - all that effort, all those lessons and all that love add up to - well, not as much as we'd like.

Parents MUST protect that baby/kid/teen brain at all costs! From helmets to DHA and sleep to nutrition, putting your kid's brain health first and foremost is a smart move.