From beat producer to beverage boss. 🎶➡️🥤

Deondrikk "Deon" McFadden launched Carolina Made Beverages from scratch—no big investors, no corporate help. Just hustle, rebranding, and serious social media game.

In this episode of Small Business Spotlight, host Irv Cruz talks with Deon about how he transformed his music audience into loyal customers, self-distributed his first cases, and scored his first sports sponsorship.

If you're a product-based founder or want to grow your brand on a budget, this one's a playbook.

🔥 What You'll Learn: ✅ Starting a beverage brand with zero funding ✅ Why rebranding changed the game ✅ What self-distribution really looks like ✅ Using social media + music to drive traction ✅ Where Carolina Made is going next

🔗 Connect with Deondrikk "Deon" McFadden 🌐 Website: https://carolinamadebev.biz/ 📸 Instagram: https://www.instagram.com/carolinamadebev/ 📘 Facebook: https://www.facebook.com/MerkerzEnergyDrink/ 💼 LinkedIn: https://www.linkedin.com/in/deondrikk-mcfadden-16b0b2124/

📞 Need capital or support growing your distribution business?

👉 Book a strategy call with Irv Cruz: https://api.leadconnectorhq.com/widget/bookings/contact-irv-cruze-yt