You need to understand your customers before you can outrun the competition. This episode was so great, we had to create two parts!

In this two part episode, Leo and Waldo were joined by Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world, with experience in both the agency and client space. Two Islands is a New Zealand health, wellness and beauty brand with strong DTC channels and a presence in retail outlets.

Watch or listen to Part 1 to find out more about Tina’s journey to an eCommerce Lead of a competitive DTC brand, Black Friday trends for this year and how using technology can really boost your understanding of customer psychology.

You’ll have to wait until next week for Part 2 but get excited as it covers TikTok marketing, headless commerce, Shopify strategies and more!

Visit the Two Islands website: https://twoislandsco.com/

Thanks to Gorgias for being such a great sponsor!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

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