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How To Grow a Footcare Brand Amongst the Competition


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David Goodman the Vice President of Marketing for Advantice Health, a parent company of the Kerasal Foot Care line joins Enterprise Fit Radio.
Listen to host Eric Dye & guest David Goodman discuss the following:

* Tell me about Kerasal and your product line?
* Why do you think it is important for people to take good care of their feet and how can they do that easily at home?
* What are your most popular and successful products and why?
* I understand you had a contest during FootCare Awareness Month seeking ‘the most beautiful feet” – where can people go to vote to select a winner? And in May?
* What else do you want to share about Kerasal footcare?


David Goodman is Vice President of Marketing for Advantice Health, the parent company of Kerasal. Kerasal is a complete foot care line that offers visible results. With Kerasal products, your feet will ‘See a Visible Difference.”
Advantice Health is a rapidly growing OTC company, based in Cedar Knolls, NJ., with a well-known portfolio of brands including Kerasal, Amlactin, Triple Paste, Dermoplast, New Skin and Domeboro. David is a Brand Marketing Leader with a unique combination of experience and leadership roles in large companies (Reckitt, Novartis, Bayer) as well as in a smaller PE owned organization. Under his guidance, brands received significant experience driving growth on established brands (Lysol, Alka-Seltzer, Aleve, Bayer Aspirin, MiraLax, etc.) as well as for emerging equities.

Website: https://www.kerasal.com
Social Media Links:
Facebook: https://www.facebook.com/kerasalofficial
Instagram: @kerasal

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