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How to Grow a Hi-tech Business in Southern Asia: Adrian Kingwell of Mezzo Labs
Hong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingswell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus from the territory. While he says, Singapore’s business methods mirror those in the UK and global standards, other countries are more conformist and risk-averse, often requiring local partners to smooth the cultivation of local clients. Where much dining and entertainment in the West helps maintain a relationship after a deal is sealed, in the East large investments in dining, after-hours drinking, and meeting must be made upfront to cultivate connections. Adrian also presents how pricing practices and decision-making are implemented in his target markets, and how he turned the company’s Italian name (meaning “half”) into an advantage in a humorous twist.
Highlights:
{01:25} Adrian’s journey
{05:40} Working in Hong Kong and Singapore
{11:19} Working in a country run by The Communist Party
{21:58} Pricing methods in different countries
{23:00} Working in Muslim-majority countries
{37:00} The financial cost of building relationships
Adrian Kingwell bio:
Adrian is the founder and CEO of two businesses: Mezzo Labs, an analytics consultancy, and Uplifter, a SaaS platform, both based in London. He is the first to admit that global expansion was driven more by his heart than his head: a passion for meeting interesting people in faraway countries that started as a backpacking student and continued throughout his 30-year business life. In 2017, he opened Mezzo Labs Hong Kong and then two years later Mezzo Labs Singapore. His clients are not only based in those cities, but also in neighboring Malaysia and Indonesia.
Connect with Adrian:
https://www.mezzolabs.com/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: [email protected]
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to [email protected]]
View all episodes
By Philip AuerbachHong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingswell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus from the territory. While he says, Singapore’s business methods mirror those in the UK and global standards, other countries are more conformist and risk-averse, often requiring local partners to smooth the cultivation of local clients. Where much dining and entertainment in the West helps maintain a relationship after a deal is sealed, in the East large investments in dining, after-hours drinking, and meeting must be made upfront to cultivate connections. Adrian also presents how pricing practices and decision-making are implemented in his target markets, and how he turned the company’s Italian name (meaning “half”) into an advantage in a humorous twist.
Highlights:
{01:25} Adrian’s journey
{05:40} Working in Hong Kong and Singapore
{11:19} Working in a country run by The Communist Party
{21:58} Pricing methods in different countries
{23:00} Working in Muslim-majority countries
{37:00} The financial cost of building relationships
Adrian Kingwell bio:
Adrian is the founder and CEO of two businesses: Mezzo Labs, an analytics consultancy, and Uplifter, a SaaS platform, both based in London. He is the first to admit that global expansion was driven more by his heart than his head: a passion for meeting interesting people in faraway countries that started as a backpacking student and continued throughout his 30-year business life. In 2017, he opened Mezzo Labs Hong Kong and then two years later Mezzo Labs Singapore. His clients are not only based in those cities, but also in neighboring Malaysia and Indonesia.
Connect with Adrian:
https://www.mezzolabs.com/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: [email protected]
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to [email protected]]