How to Grow a LinkedIn Personal Brand | Anna Bertoldini

From 0 to 30,000+ LinkedIn followers - Nielsen IQ's Senior Brand Manager reveals her complete framework for building a personal brand while working fulltime.

In this episode, learn:

• How to safely build your brand as an employee
• The exact framework for growing LinkedIn followers
• Why most people fail at content creation
• Converting LinkedIn views into opportunities
• The three statements every creator needs

Timestamps:

00:00: Why Personal Branding Matters 01:17: Anna's Journey to 30K Followers 02:36: Employee Personal Branding 05:31: Getting Company Buy-In 08:11: Finding Your Content Voice 11:04: The Power of Comments 12:09: Storytelling Secrets 15:18: Common Creator Mistakes 17:07: Building Your Mission 19:04: Advice for Recruiters

Connect with Anna: linkedin.com/in/annabertoldini

Connect with Joe: linkedin.com/in/joe-atkinson1

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