In this episode, James Dooley and Kasra Dash break down the highest-ROI marketing strategies for plastering companies wanting consistent monthly inquiries and predictable revenue growth. They reveal why traditional advertising like TV, radio, and billboards no longer makes sense for trades and instead map out a practical, trackable framework built around SEO, PPC, social content, and qualified lead generation partnerships.

Kasra explains why plasterers must start with strong digital foundations, professional branding, a clean website, and trust signals such as reviews and testimonials. They discuss how SEO remains a major long-term play, especially when targeting service-based local keywords. Meanwhile, Facebook and Instagram can produce visibility through retargeting and viral timelapse videos, though consistency is key to converting views into paying work.

The conversation also uncovers the real challenges behind PPC: click fraud, wasted ad spend, and improper targeting—and why most tradespeople should avoid running it themselves without expert oversight. James introduces FatRank’s no-win-no-fee lead generation model, emphasising zero-risk growth and ROI tracking.

They close by highlighting often-overlooked strategies such as networking, industry cross-referrals, and partnering with other trades for consistent project-based leads.