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How to grow a startup | Sidebean


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How to grow a startup

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Growing a startup is in a nutshell a game of trial and error.

On the product side, you are essentially trying to find the perfect combination of audience, pain point, and solution.

While marketing or sales are of course essential, you can hire the best marketing team with all the money in the world, and they still wouldn’t be able to make a flawed product succeed. We have over a 100 Forensics episodes to prove it.

A customer hypothesis could be ‘first-time startup founders’, a problem hypothesis is that ‘they don’t know how to navigate fundraising’ - and a solution hypothesis could be an intensive accelerator program, or a Skillshare course, or a suite of SaaS tools that guide you through the steps.

A company’s lifetime is how many times they can iterate on these three ideas to find product-market fit before they run out of money. That’s it!

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0:00 How to grow a startup - Intro

1:23 How to grow a startup - Product
4:05 How to grow a startup - Going Niche
4:40 Bigin by Zoho - Pipeline-centric CRM built and priced for small businesses
5:27 How to grow a startup - Growth Marketing
8:30 Bigin by Zoho - Pipeline-centric CRM built and priced for small businesses

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Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

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Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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