There are many rapid changes taking place in the mortgage industry, and it's important to work with those developments in mind. How can you keep building great relationships with your database amid the growth of artificial intelligence and technology? Where does your personal life fit into this process, and how can you continue to prioritize your health? On this episode, podcaster and industry veteran David Lykken shares how he's built a business that grows alongside industry changes.

 

Three Things We Learned From This Episode

- Stay focused on your audience

The mortgage industry requires loan officers to get involved in people's lives. Embrace this and structure your processes around it. Make sure you're available to your audience and able to connect on a more personal level. This is much more useful than becoming a 'public figure' on social media. 

 

- Embrace technology

Millennials have grown up surrounded by technology. As this generation gets older, it's important for loan officers to tailor their services to them. Technology has the power to serve the lender as well as the client, so don't discount its value.

 

- Protect your relationships

No matter how successful you are in the mortgage industry, your health should always be a top priority. Something that has a great impact on your mental and emotional health is your support system. Never allow your relationships with family and friends fall by the wayside.

 

The changes we're seeing in the mortgage industry are irreversible, so staying on top of the trends is non-negotiable. However, remember that the key elements of the business (communication and relationships) haven't changed. The way we approach these elements has simply evolved.