Join us for the inaugural episode of 'Personal Brand Blueprint,' where I interview Brian Smith, a serial entrepreneur and world-class leadership coach. Learn how Smith built a successful consultancy, Strategy Ladders, by leveraging personal branding tactics. 

Discover insights into early challenges, key strategies for rapid growth, and techniques for converting LinkedIn connections into clients. Gain valuable knowledge on building a quality follower base, creating engaging content, and the power of controversy in elevating your personal brand. 

Don't miss Brian's unique approach to scaling businesses and nurturing high-performance teams by building their own personal brands.

In this episode, you'll learn: 

→ The origins of Strategy Ladder and Brian Smith's journey

→ The importance of an authentic personal brand

→ How to leverage LinkedIn for business growth

→ Techniques for converting LinkedIn DMs into clients

→ Identifying and solving client problems effectively

→ The impact of polarity and controversy in personal branding

→ Scaling a team by building their personal brands

→ Practical steps for nurturing high-performance teams

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction to Personal Brand Blueprint

00:39 Meet Brian Smith: Serial Entrepreneur and Leadership Coach

01:26 The Birth of Strategy Ladder

02:19 Overcoming Adversity: From Job Loss to New Beginnings

03:45 Building a Consultancy from Scratch

05:21 Leveraging LinkedIn for Business Growth

07:45 The Power of Authenticity and Storytelling

10:25 Quality Over Quantity: High Ticket Offers and Revenue Per Follower

13:51 Challenging Industry Norms and Influencers

17:18 The Importance of Controversial Takes and Healthy Debates

23:25 The Algorithm's Impact on Engagement

24:29 Hormozi's Strategy and Its Effects

24:44 Thank You and Let's Connect!

25:42 The Dichotomy of Post Engagement

29:33 Converting DMs into Clients

30:37 Identifying and Solving Client Problems

38:32 Building a Team of Personal Brands

44:31 The Importance of Non-Pitching Sales

45:29 Conclusion and Final Thoughts

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CONNECT WITH BRIAN

🌐  Website: https://www.strategyladders.com/

📸  Instagram: https://www.instagram.com/sbriansmith/

💼  LinkedIn: https://www.linkedin.com/in/sbriansmith/

👤  Facebook: https://www.facebook.com/sbriansmithofficial/

🐦  X/Twitter: https://x.com/sbriansmi?lang=en

📹  YouTube:  https://www.youtube.com/@sbrianSmithLA?app=desktop

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CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube:  https://www.youtube.com/@DavePolykoff

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https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj