Who Doesn't Want to Grow and Scale A Business? To-Do So, You Need The 6 Pillars of Success And Most Importantly, To Know Your Ideal Client Avatar!   About Maureen Borzacchiello

Maureen is obsessed with helping women succeed and excel in business and in life. She is a serial entrepreneur, speaker, consultant, and most importantly, a believer in the amazing power of the human spirit. Maureen helps women grow their businesses beyond what they thought possible.  She helps them scale their business to seven figures or the level of profitability they wish to accomplish.

Maureen spent many years in corporate America and ran a multimillion-dollar trade show company. When she started a family, she decided she wanted to control her own destiny and craft a company that aligned with her values. During the time she built her business, she realized that there weren’t many resources for women who needed help related to entrepreneurship, and decided it was a good time for her to become a mentor and help others.

After her brother was in a tragic accident, she asked herself the question, “what is my purpose in this world? If I left this world, what mark did I leave, and was it the mark I was intended to make?” At that moment she sold her company.

Sitting on The Calling

Maureen knows that we get stuck in the journey, whether it’s start-up or growing and scaling. And she wants to help women avoid the land mines that she detonated.

We often sit on the calling God has for us. It may be because of fear, or because of time. No matter what, we often ignore the calling and don’t take action.

The Data on Female Entrepreneurship - It's Time to Change the Statistics and Help Women Grow and Scale a Business For More Financial Success

Maureen was made aware of these statistics when she was in a business competition. At that time (2005) there were 8 million women-owned businesses. Only 2.7% were at a million dollars in revenue or above. Current-day data is still shocking.  There are 11 million women-owned businesses in the US and only 1.7% have made more than $1 million a year in revenue.  And even worse, over 88% of the 11 million never gross over $100,000 in annual sales.  Only 12% of 11 million businesses make over $200,000 a year.

Maureen is on a mission to break into that top 1.7%. She wants women to have the freedom to have the choice to grow and scale to million-dollar businesses.

Maureen emphasized that the stress and problems don’t end once you get to $1 million. There is so much to think about after that.

Over 60% of the jobs in the US come from small businesses. The data is staggering.  And women continue to start businesses at twice the rate of their male counterparts.

Things are getting better, but Maureen is on a mission to move this forward.

Why are women staying under $100k in revenue?

There are a few key things influencing the ability to grow and scale your business as a female entrepreneur.

1.Women are averse to taking on financial risk, so they bootstrap.

Many don’t understand good and bad debt. Bad debt is using your credit card to build your business. Good debt is taking out a loan to execute your business needs or a specific marketing plan.

2. Small business owners, particularly women, are unsure how to market their companies.  What are the right vehicles and they need a succinct plan?

3. Access to capital for women still stinks.

The Key Pillars to Grow and Scale A Business

1.Know your numbers

Understanding your financial picture and preparing for your financial needs before you need them. You want to build the muscle of understanding the key components of your business, expenses, sales, how much you plan to grow, and develop a relationship with your banker before you need them.

Once you’re taking in water and starting to sink, is not the time to ask for help.

When you have a line of credit, be mindful of what you spend it on. Don’t buy office furniture. It should be reserved for times when cash flow is limited.

2.Sixty percent of business owners prefer not to look at their numbers because they are afraid of what the numbers will tell them.

Most businesses only have 23 days of reserve on hand, this is what kicked the butts of so many small businesses.

3.Get a solid understanding of a sales and marketing plan

4.Over 50% of businesses don’t know who their ideal client avatar is.  That is the most critical part of marketing. If you don’t know your audience, you aren’t going to bring in prospects and therefore won’t sell.

Several buckets of Content to Use to Grow and Scale A Business

• Understand your ideal client, every nuance about them. Know how to speak to them, how do you integrate your message to them. Shoot for the person who gets your product and service and aligns with your core values.
•  How do you speak to them? Do you have a client engagement strategy? From point A they are a prospect, from that point they are in your system as a prospect until they buy from you.
• Day one is your anchor day. How do you build off of that? What do the touchpoints look like and how do you communicate.
• How do you make your communications run on autopilot? Have processes in place. About 62 to 63 percent of people leave companies and go to another company because they never hear from the original company.  You must stay top of mind with your customers.

5. Personal mindset and growth. What are you doing as the CEO to take care of you? How are you investing in yourself and your growth? Look at your operations. What are all of the systems and processes in your business? How do you go from founder to CEO?  What happens when you grow, and your original people aren’t ready to become management?

6. Leadership. How are you developing and evolving as a leader? What time are you setting aside to work on the business and not just in the business? How do you look at your business? What are your thoughts about the business, is it a legacy business, or what is your plan?

Legacy Business

Maureen started her business as a legacy business.  Understand whether your business is a legacy business or a business you want to sell.

Legacy businesses are more of a lifestyle. If you are going to sell, you want to be sure your expenses are as low as possible and your profits are as high as possible.

As we transition into the CEO of our businesses, we need to think of different things, and long-term goals. Things will shift, but there should be some sort of plan at the beginning so that you can transition effectively if necessary.

Ideal Avatar

In order to grow and scale a business, you have to have complete clarity on who you serve. Someone who is just waiting for you to come along and solve their problems so that they can become the hero of their own journey.

Click HERE to download the free tip sheet on creating an ideal avatar.

How Maureen works with her clients

Free, pay it forward side, she has the podcast, The Real Talk Podcast with Maureen Borzacchiello. She also has a free Facebook group.

Maureen works with some 1:1 coaching clients and has also developed courses. The first being the Sales and Marketing Academy. She focuses on creating revenue to move your business forward. Her program focuses on the ideal client and how to speak to them. If you get the ideal client right, you can 10x your business.

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Join the Female Entrepreneur Insider Facebook Group HERE.

Book a Brand Marketing Strategy Session HERE.

Ask Me Anything HERE.

Connect with me, Robyn Graham:

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Learn more about Maureen and connect with her:

Website: https://www.maureenborza.com

Instagram: @maureenborza

Facebook: @maureenborza

LinkedIn: https://www.linkedin.com/company/maureenborzacchiello-inc