In this episode of the Growth Department podcast, Liora Dudar shares how she co-founded Overtone haircare in a kitchen, grew it into a nationally loved, eight-figure e-commerce brand, and led it through a successful exit. Now as a coach, she helps founders navigate how to clarify their mission, set and hold accountability, and lead with resilience. We dig into people-first leadership, values that guide decisions, and the power of learning in public as an entrepreneur. Plus... a cool founder story woven in there!

What you’ll learn in this episode:

• How to turn mission, vision, and values into daily decisions that build trust
• Why year three is a pivotal shift from doer to leader and how to communicate at scale
• Practical ways to reconnect with your business when the spark fades
• How to balance strategy with accountability and repair when things go sideways

Learn more about Liora's journey from photography and activism, to co-founding and growing a wildly successful haircare company, to coaching other founders on their journeys. Follow her on LinkedIn here.

Growth Department slows the conversation down so founders and business leaders can go further, faster.

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