Sign up to save your podcasts
Or
Share How to Grow Beyond Your Audience with Lisa Simone Richards
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Grow Beyond Your Audience with Lisa Simone Richards
Lisa says that growing beyond your audience is vital to the life of your business.
Clients will say, "I feel like I'm constantly creating content for social media, but I'm not seeing it convert. I'm not getting more sales. I feel like I'm doing things over and over on this hamster wheel."
Lisa tells them, "There is a huge difference between content and visibility content.
It is so important that we're showing up, that our audience can get to know us, but we have to remember that content is only seen by the people who already follow us."
Our content nurtures the people who are already there, but a visibility strategy will help us to grow and bring more people into our ecosystem.
HOW CAN YOU GROW YOUR AUDIENCE?
Lisa says that you can grow your audience using paid ads, but that can get expensive very quickly.
Instead of worrying about FB/IG ads, you can get your name out there and be more visible by borrowing other people's audiences.
This is called "earned media". Lisa says this essentially, "leverages other people's platforms showing up with value so that you can get access to their audience.
Many entrepreneurs aren't utilizing earned media. But this is one of the fastest and least expensive ways to grow your audience.
Earned media can be something as simple as guesting on someone's podcast or in a group, writing an article or going live with another contemporary in your field.
WHAT STEPS CAN I TAKE TO GROW MY AUDIENCE?
ABC's of Audience Growth
A: Awareness - Get in front of the person who has the ability to hand over their credit card.
B: Build Buzz - Get a lot of people talking about you and your launch, product, upcoming offer, service. This isn't just you posting about it once, this is over and over again from many people.
C: Credibility - Build credibility so that your name is being said in the right circles by the right people. You want to be seen as the "go-to" person to solve their probelm.
Learn even more by listening to the episode or by connecting with Lisa below.
www.britbennion.com/114
Join The Content Collective
The answer behind: "What do I post today?"
Join Brand Builder's Bootcamp TODAY!
View all episodes
By Brittany BennionLisa says that growing beyond your audience is vital to the life of your business.
Clients will say, "I feel like I'm constantly creating content for social media, but I'm not seeing it convert. I'm not getting more sales. I feel like I'm doing things over and over on this hamster wheel."
Lisa tells them, "There is a huge difference between content and visibility content.
It is so important that we're showing up, that our audience can get to know us, but we have to remember that content is only seen by the people who already follow us."
Our content nurtures the people who are already there, but a visibility strategy will help us to grow and bring more people into our ecosystem.
HOW CAN YOU GROW YOUR AUDIENCE?
Lisa says that you can grow your audience using paid ads, but that can get expensive very quickly.
Instead of worrying about FB/IG ads, you can get your name out there and be more visible by borrowing other people's audiences.
This is called "earned media". Lisa says this essentially, "leverages other people's platforms showing up with value so that you can get access to their audience.
Many entrepreneurs aren't utilizing earned media. But this is one of the fastest and least expensive ways to grow your audience.
Earned media can be something as simple as guesting on someone's podcast or in a group, writing an article or going live with another contemporary in your field.
WHAT STEPS CAN I TAKE TO GROW MY AUDIENCE?
ABC's of Audience Growth
A: Awareness - Get in front of the person who has the ability to hand over their credit card.
B: Build Buzz - Get a lot of people talking about you and your launch, product, upcoming offer, service. This isn't just you posting about it once, this is over and over again from many people.
C: Credibility - Build credibility so that your name is being said in the right circles by the right people. You want to be seen as the "go-to" person to solve their probelm.
Learn even more by listening to the episode or by connecting with Lisa below.
www.britbennion.com/114
Join The Content Collective
The answer behind: "What do I post today?"
Join Brand Builder's Bootcamp TODAY!