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We live in a world where marketing acquisition budgets are tight and we have a ton of pressure to deliver growth! - as a result content marketing has emerged as a powerful strategy for FinTech growth.
In this episode, I speak with Araminta Robertson, Founder of Mint Studios, and we answer the big question: How to leverage content marketing effectively in the FinTech space?
Araminta brings deep expertise in content strategy and SEO and shares insights on building effective content strategies that drive measurable results and explains why bottom-of-funnel content is becoming increasingly crucial in the age of AI.
We explore how content can bridge the financial education gap, the strategic approach to SEO in an AI-driven world, and the balance between brand awareness and lead generation. We also discuss the challenges of creating technical content that resonates with B2B audiences and the importance of authentic expertise in content creation.
🔑 Key Highlights:
👉 Follow Araminta:
LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Website: https://www.mintcopywritingstudios.com/
👉Follow Monica:
LinkedIn: https://www.linkedin.com/in/monicamillares/
YouTube: https://www.youtube.com/@moni_millares
TikTok: https://www.tiktok.com/@moni_millares
We cover:
[00:00:00] The challenge of FinTech growth with tight budgets
[00:01:19] How content democratizes financial knowledge
[00:07:23] Content marketing ROI and measuring success
[00:13:52] B2B FinTech content challenges
[00:17:28] Introduction to Mint Studios and FinTech Marketing Hub
[00:20:05] Building an effective content strategy
[00:25:54] The impact of AI on SEO
[00:33:26] In-house vs. agency content creation
[00:37:00] Finding quality FinTech writers
[00:41:24] Content distribution strategies
[00:44:11] Building customer-centric FinTech businesses
SEARCH QUESTIONS
#FinTechMarketing #ContentStrategy #B2BFinTech #FinTechGrowth #ContentROI
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.
We live in a world where marketing acquisition budgets are tight and we have a ton of pressure to deliver growth! - as a result content marketing has emerged as a powerful strategy for FinTech growth.
In this episode, I speak with Araminta Robertson, Founder of Mint Studios, and we answer the big question: How to leverage content marketing effectively in the FinTech space?
Araminta brings deep expertise in content strategy and SEO and shares insights on building effective content strategies that drive measurable results and explains why bottom-of-funnel content is becoming increasingly crucial in the age of AI.
We explore how content can bridge the financial education gap, the strategic approach to SEO in an AI-driven world, and the balance between brand awareness and lead generation. We also discuss the challenges of creating technical content that resonates with B2B audiences and the importance of authentic expertise in content creation.
🔑 Key Highlights:
👉 Follow Araminta:
LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Website: https://www.mintcopywritingstudios.com/
👉Follow Monica:
LinkedIn: https://www.linkedin.com/in/monicamillares/
YouTube: https://www.youtube.com/@moni_millares
TikTok: https://www.tiktok.com/@moni_millares
We cover:
[00:00:00] The challenge of FinTech growth with tight budgets
[00:01:19] How content democratizes financial knowledge
[00:07:23] Content marketing ROI and measuring success
[00:13:52] B2B FinTech content challenges
[00:17:28] Introduction to Mint Studios and FinTech Marketing Hub
[00:20:05] Building an effective content strategy
[00:25:54] The impact of AI on SEO
[00:33:26] In-house vs. agency content creation
[00:37:00] Finding quality FinTech writers
[00:41:24] Content distribution strategies
[00:44:11] Building customer-centric FinTech businesses
SEARCH QUESTIONS
#FinTechMarketing #ContentStrategy #B2BFinTech #FinTechGrowth #ContentROI
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.