Our guest for today's episode is Alex Parent, Customer Acquisition Manager at Framebridge and former Senior Paid Advertising Manager at Social Tables.
Alex reveals what he's learned running paid advertising campaigns for two startups.
He talks about how he used Twitter to garner business-to-business (B2B) leads and decrease cost per lead for Social Tables, how he tests ad copy and images, the importance of segmented audiences when running campaigns, how he leveraged retargeting campaigns, the difference between B2B and B2C (business-to-consumer) marketing, and the importance of testing.
If you currently run paid campaigns, or are thinking about starting, you have to listen to what Alex has to say.
You can also access this episode at http://goandgrowpodcast.com/008

How to grow leads and customers using paid digital advertising, with Alex Parent (Ep. 008)

The Go and Grow Podcast is where you’ll learn from inspiring entrepreneurs and industry leaders about how they launched their companies, products, and campaigns and the marketing and growth tactics they used to increase users, revenues and profits.

In each episode, I'll interview entrepreneurs, startup founders, and industry leaders about how they came up with their business or product idea, what they did to get it off the ground, and the marketing and growth strategies they used to grow.

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This episode marks the end of Season One. We're going to take a break, and I want to talk about why. I’ve been guilty of lacking focus and spreading myself too thin. I haven’t been making enough progress on what really is important to me in the business world: launching and growing a startup. So I’ve decided to make some changes and focus more of my attention on that ONE thing, and, unfortunately, that means something has to give. I love speaking with startup founders and entrepreneurs, engaging with all of you, and working on the podcast – but, right now, I need to make that conscious effort to focus more of my time and energy on launching my startup. Once that gets going, you’ll hear me back on the mic. I’ll continue to leverage this amazing medium to connect with and learn from other entrepreneurs, and I'll share that knowledge with you as well.  If you’re listening right now, thank you so much for joining me. The ride’s not over; it’s just going to sit still for a little while so I can focus on my ultimate goal of launching and growing a startup – just like many of my guests have. You can also access this episode at http://goandgrowpodcast.com/bonus003  

End of Season 1 (Bonus episode 003)

Today's guest, Leonard Kim, is managing partner of InfluenceTree. At InfluenceTree, Leonard and his team teach people how to position their brands, get featured in publications and grow their social media following. Leonard is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer, and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. He’s been featured in too many publications to name, so there's a Wikipedia page about him. We're going to learn Leonard's powerful story about struggle and success, useful and actionable tips for becoming a social media expert, and how a strategy can help overcome both fear and the noise on social media. You can also access this episode at http://goandgrowpodcast.com/060

Developing a Personal Brand and Mastering Social Media, with Leonard Kim of InfluenceTree (Ep 60 )

Today's guest, Larry Kim, is Founder and Chief Technology Officer of WordStream, a marketing software company managing over a half-billion dollars in annual ad spend for over ten thousand customers, and he shares marketing insights to over a million visitors every month at his WordStream Blog. Larry also developed free tools for Facebook ads & AdWords used by over a million marketers worldwide; is a leading contributor to Inc. Magazine and Search Engine Land; keynoted dozens of marketing events; was named "Most Influential PPC Expert" for 2015, 2014 and 2013 by PPC Hero; and won the 2015 Top Search Marketer of the Year awards from both the US Search Awards & Search Engine Land. We're going to learn how Larry validated WordStream, how he built an offer that gets new customers in the door, and how an expert approaches content marketing. You can also access this episode at http://goandgrowpodcast.com/059

Growth and content marketing strategies from top online marketer Larry Kim of WordStream (Ep 59)

Today's guest, Allen Gannett, is a leader in the science of marketing and creativity, and a sought-after investor in innovative technology companies. He is the Founder and CEO of TrackMaven; a General Partner at Acceleprise Ventures; and he is a frequent writer on creativity, leadership, and marketing with his work appearing in Fast Company, The Washington Post, The Next Web, and more. TrackMaven is a marketing data and intelligence platform used by some of the world’s biggest brands, including General Electric, Microsoft, Marriott, Fidelity, and other Fortune 500 companies. Acceleprise Ventures is an early-stage fund that invests in emerging software companies. Through Acceleprise and his personal investments, Allen has invested in nearly fifty startups ranging from language learning disruptors to next-generation artificial intelligence technologies. Gannett has also been honored as a Forbes “30 under 30,” a World Economic Forum “Global Shaper,” a Washingtonian “Tech Titan,” and an Ernst and Young “Entrepreneur of the Year” Finalist. We're going to learn about content marketing and analytics, why marketing is looking less and less like a funnel, and how Allen developed growth strategies for his startup. You can also access this episode at http://goandgrowpodcast.com/058

How to analyze whether your content and social media marketing is working, with Allen Gannett of TrackMaven (Ep 58)

Today's guest, Callum Laing, has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is a partner in the Private Equity firm Unity-Group, co-founder and Director of The Marketing Group PLC, a Director of the Key Person of Influence program in Asia, and an author of two books. Callum wrote Progressive Partnerships: The Future of Business, a widely acclaimed book identifying the evolution of business from competition to collaboration, and his new book is Agglomerate: From Idea to IPO in 12 months, which is co-authored with his business partner Jeremy Harbour. We're going to learn about the concept of Agglomeration developed by Callum and his business partner Jeremy Harbour, how the first collaborative IPO launched by Unity-Group is achieving rapid growth, and how Callum envisions Agglomerations helping small businesses grow in the future. You can also access this episode at http://goandgrowpodcast.com/057

How to grow leads and customers using paid digital advertising, with Alex Parent (Ep. 008)

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