In this conversation, Adam Miller shares his extensive experience in user acquisition across various marketplaces, including Turo, Postmates, and Uber. We discuss the evolution of user acquisition strategies, the importance of creative processes, and the collaboration between marketing and product teams. Adam also highlights common mistakes founders make in user acquisition and his contrarian views on the topic. He emphasizes the need for a balanced approach to supply and demand in marketplaces and the challenges of attribution in user acquisition.

Takeaways

• User acquisition strategies have evolved significantly over the years, especially with the rise of mobile.
• In 2025, user acquisition will rely heavily on automated systems and algorithms.
• Creative processes should start with identifying unique value propositions (UVPs).
• Collaboration between marketing and product teams is crucial for effective user acquisition.
• Founders often make the mistake of relying too heavily on paid advertising too early.

In this episode, we cover:

00:00 Coming up

00:57 Adam's Journey

03:27 User Acquisition Strategies at Turo, Postmates, and Uber

09:16 Navigating User Acquisition During COVID-19

14:17 The Evolution of User Acquisition in 2025

18:00 Creative Strategies for Effective User Acquisition

19:52 Collaboration Between Marketing and Product Teams

25:35 Common Mistakes Founders Make in User Acquisition

28:29 Contrarian Views on Education and Career Paths

33:28 Future Trends in User Acquisition and Market Dynamics

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