How to Grow Your Amazon Business in 2020 (E116)

* John Ghiorso* CEO of Orca Pacific

Bio:

John Ghiorso is the founder and CEO of Orca Pacific, a Seattle-based agency focused exclusively on helping brands sell on Amazon. He started the agency about 12 years ago and now manages over 100 top brands in a variety of product categories. After 10 years of studying Amazon, Mr. Ghiorso has earned a reputation for approximating industry reaction and forecasting shifts within the Amazon marketplace. His insights have been featured in prestigious publications like The Wall Street Journal, Forbes, Vox, Modern Retail, and Digiday.

Sponsors:

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Links:

* https://www.orcapac.com* https://www.linkedin.com/in/johnlouisghiorso/* https://www.linkedin.com/company/orcapacific/

Transcript:

Charles (00:00):

In this episode of The Business of eCommerce. I talk with

John [Ghiorso] about how to grow your Amazon business in 2020 this is the

business of e-commerce, episode one 16. Welcome to the business of eCommerce.

The show that helps eCommerce retailers start, launch and grow their eCommerce

business. I mean host Charles Palleschi and I'm here today with John Ghiorso.

John is the founder of Orca Pacific. A Seattle based agency focuses exclusively

on helping brands sell on Amazon. You started the agency 12 years ago and is

now managing over a hundred top brands and a variety of product categories. I

asked John on the show today to chat about how you can optimize your Amazon

listings in 2020 so, Hey John, how are you doing today?

John (00:48):

Good, good. How are you

Charles (00:49):

Doing well, thanks for coming on the show. I love the

topic. Kind of the all Amazon stuff right now. Lot of retailers are either on

Amazon or moving to Amazon, thinking about selling Amazon. So everyone's,

everyone's kind of somewhere touching on Amazon right now. So I love the kind

of top, Whoa, just how to grow that. So do you guys normally work with, so you

work with brands, but is this just brand selling their own products or what

kind of retail is typically do work most with,

John (01:22):

Yeah, sure. So you know, our, our, our primary client

archetype is a branded manufacturer, but we also work with distributors,

retailers, direct to consumer brands. So it, it kind of runs the gambit. In

terms of folks reselling other brands, products, reselling white label,