Ever felt like you're not charging what you're worth? 

In this episode, join us as we dive deep with Ann Carden of A Carden Inc. to uncover strategies for boosting your business credibility and personal brand authority.

With over 34 years of entrepreneurial experience and having coached hundreds of entrepreneurs, Ann shares invaluable insights on how to overcome imposter syndrome, understand perceived value, and charge premium prices for your services.

Learn actionable tips on building an online brand, leveraging social proof, and effective content strategies to make a lasting impression. Whether you're a coach, consultant, or freelancer, this episode is packed with practical advice to help you elevate your business and charge what you truly deserve. 

In this episode, you'll learn: 

→ Ann's journey and career highlights in entrepreneurship 

→ Understanding and leveraging perceived value 

→ Effective ways to build online credibility and trust 

→ Strategies for charging premium prices 

→ Practical marketing and content strategies to attract high-end clients 

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🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Podcast Introduction

01:28 Guest Introduction: Ann Carden

02:11 Ann's Journey and Expertise

03:37 Understanding Perceived Value

06:45 Building Credibility and Trust

08:40 Effective Marketing Strategies

10:37 The Power of Personal Branding

15:02 Quick Wins for Personal Branding

21:45 Free Resources and Google Presence

22:41 Leveraging LinkedIn for Marketing

23:41 Content Strategy and Cross-Promotion

25:01 Customized Strategies for Different Audiences

28:02 The Importance of Starting and Improving

30:17 Building Authority and Credibility

36:28 Charging More for Higher Value

41:55 Final Thoughts and Where to Find More

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CONNECT WITH ANN

🌐  Website: https://annlcarden.com/

📸  Instagram: https://www.instagram.com/anncardenconsulting/

💼  LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

🎵  TikTok: https://www.tiktok.com/@anncardenconsulting

👤  Facebook: https://www.facebook.com/anncardencoaching/

📹  YouTube:  https://www.youtube.com/anncarden

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CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube:  https://www.youtube.com/@DavePolykoff

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🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj