Learning notes from this episode:

 

• Having active social media channels is a form of legitimacy. When consumers find out about a new brand, they search for it. Not having any social presence raises red flags.
• Facebook and Instagram are still the most effective ways to target consumers with spending power. Twitter is great for engaging with journalists.
• Consistent and beautiful imagery is vital for fashion and beauty brands, so make sure to incorporate good design into your social media management.

 

Say hi to Khaleelah Jones on Instagram.

 

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Say hi to Sophia Matveeva on Twitter.