Tips on how to grow your business through events by Rich Brooks

Grow your business through events: "I have found great success in putting on live events..."

If you have never put on a live event before, start small

Take an entrepreneurial approach t events. Hold an event to create leads and build relationships

Spend a lot of time promoting your event

Have a dedicated website for your events

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HOW TO GROW YOUR BUSINESS THROUGH EVENTS

Take an entrepreneurial approach to events. Hold an event to create leads and build relationships.

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Doug: Well welcome back listeners to another episode of "Real Marketing Real Fast". Today I've got joining me in the studio, Rich Brooks. He is the founder and president of Flight New Media digital media agency in Portland Maine which is celebrating its 20 years in business. He also shared with me that he just published their 251st podcast episode. He's been in the podcast space for a while as well, interviewing various experts in the SEO space. He's a naturally recognized speaker on entrepreneurship, digital marketing, and social media. Rich founded "The Agents of Change," an annual conference and a weekly podcast that focuses on social and mobile marketing. He is the author of "The Lead Machine: The Small Business Guide To Digital Marketing." A popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has been featured in Ink Magazine, the Huffington Post Fast Company, CNN The Social Media Examiner and many other news sources for stories on digital marketing.  Rich is the tech guru on the evening show 207 which airs on the NBC affiliate in Maine and he teaches web marketing and social media marketing courses for entrepreneurs at the University's Southern Maine Center for continuing education. So I'd like to welcome you to the "Real Marketing Real Fast" podcast today.

Rich Brooks: Thanks so much for having me. This is great.

Doug: Well it's always a exciting talking to other podcasters because you're probably going to be a lot better than others talking in soundbites. Was there anything you wanted to add to your introduction or anything that I may have missed?

Rich Brooks: No I think you did a pretty thorough job. I'm just sitting here listening and being like, "Do I really do all that stuff? It seems like I don't have any free time whatsoever."

Doug: Well you did forget to mention all your busy travel schedule is coming up in addition to what you're already doing for your business.

Rich Brooks: Yeah after 21 years I'm finally taking a sabbatical so that should be fun.

Doug: Good for you. We talked a little bit about your superpower and how you felt you may best be able to help those who that are listening that are looking to generate leads and grow their business, and you said that, "I think I can do that through live events." Do you want to expand a little bit about what you do and how that would apply to entrepreneurs or consultants that are listening?

Rich Brooks: I have found great success in putting on live events and probably our signature event now is the "Agents Of Change," which we have up here in Portland Maine, although we do do a live stream so we get people from all over the world tuning in. Although it's a different name than my company name, "Flight New Media" there's still that visibility between "Flight" and the "Agents Of Change." That's been the big one but we also do smaller events here at our offices.

We'll do a monthly marketing thing on different topics and people come in for that and th...