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If you are an entrepreneur and you want to know how to grow your business to 6, 7 or even 8 figures in the shortest time possible, then in this episode I want to share with you one of my top strategies to successfully scale ANY business fast… and PREDICTABLY increase your profit margins.
One of the simplest ways to grow your business and scale any company is using a process called Lateral Expansion. It’s not EASY, but it’s simple – meaning that if you follow a proven system like what I’ll show you here – you WILL get results.
And when we’re talking about Lateral Expansion to grow your business – those results could collapse time frames and help you scale more in one quarter than most companies scale in a decade.
The easiest way to define LATERAL EXPANSION – is to start by defining VERTICAL EXPANSION.
Because they’re two totally different ways to grow a company.
VERTICAL EXPANSION is the basic price of entry in business, and it’s what almost every business focuses on when they want to grow – they focus on increasing prospects, and increasing sales, and increasing LTV of customers.
And all those things are vital pieces of scaling a company, but they all cost a lot of money and take a lot of time to test…
LATERAL EXPANSION – on the other hand - is thinking outside of the box and using tools that most businesses either don’t know about, or don’t believe are possible, or just plain forget to use.
There’s several ways we’ve used Lateral Expansion to grow businesses and scale companies in my portfolio over the years – the 3 most common for us are:
1. Acquisitions
2. Building a Complimentary Company That Grows Your Current Company
3. Adding a Branding Asset That Massively Increases Your “Reach”.
Make sure you listen to this episode until the end to also hear about real life examples and tell me in the comments if you’ve ever heard of lateral expansion to grow your business.
Connect with Chris:
- YouTube - https://www.youtube.com/channel/UC08IA_CVgpA2dwTNB3mnw9A
- LinkedIn - https://www.linkedin.com/in/chrisguerriero/
- Twitter - https://twitter.com/ChrisGuerriero_
- Instagram - https://www.instagram.com/chrisguerriero_/?hl=en
- ChrisGuerriero.com - https://chrisguerriero.com/
By Chris Guerriero5
22 ratings
If you are an entrepreneur and you want to know how to grow your business to 6, 7 or even 8 figures in the shortest time possible, then in this episode I want to share with you one of my top strategies to successfully scale ANY business fast… and PREDICTABLY increase your profit margins.
One of the simplest ways to grow your business and scale any company is using a process called Lateral Expansion. It’s not EASY, but it’s simple – meaning that if you follow a proven system like what I’ll show you here – you WILL get results.
And when we’re talking about Lateral Expansion to grow your business – those results could collapse time frames and help you scale more in one quarter than most companies scale in a decade.
The easiest way to define LATERAL EXPANSION – is to start by defining VERTICAL EXPANSION.
Because they’re two totally different ways to grow a company.
VERTICAL EXPANSION is the basic price of entry in business, and it’s what almost every business focuses on when they want to grow – they focus on increasing prospects, and increasing sales, and increasing LTV of customers.
And all those things are vital pieces of scaling a company, but they all cost a lot of money and take a lot of time to test…
LATERAL EXPANSION – on the other hand - is thinking outside of the box and using tools that most businesses either don’t know about, or don’t believe are possible, or just plain forget to use.
There’s several ways we’ve used Lateral Expansion to grow businesses and scale companies in my portfolio over the years – the 3 most common for us are:
1. Acquisitions
2. Building a Complimentary Company That Grows Your Current Company
3. Adding a Branding Asset That Massively Increases Your “Reach”.
Make sure you listen to this episode until the end to also hear about real life examples and tell me in the comments if you’ve ever heard of lateral expansion to grow your business.
Connect with Chris:
- YouTube - https://www.youtube.com/channel/UC08IA_CVgpA2dwTNB3mnw9A
- LinkedIn - https://www.linkedin.com/in/chrisguerriero/
- Twitter - https://twitter.com/ChrisGuerriero_
- Instagram - https://www.instagram.com/chrisguerriero_/?hl=en
- ChrisGuerriero.com - https://chrisguerriero.com/