BlueCollar.CEO –
Heather Ripley is the Founder and CEO of Ripley PR, a global public relations agency specializing in the skilled trades. Ripley PR was named by Forbes as one of America’s Best PR Agencies in 2021 and recognized by Entrepreneur Magazine as a Top Franchise PR Agency for four years in a row.

Heather is proficient in sales, business accounting, strategic marketing, public relations, and social media planning and execution. She is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she’s advised hundreds of contractors on how to boost their visibility and reputation effectively.

She’s the author of Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business, a book written specifically for professionals in the home service industry.

In this episode, Ryan and Heather discuss how to earn media attention and use it as a springboard to grow your business. They also talk about how PR is not the same as advertising or marketing and discuss why you need it now. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.