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How to Grow Your Business with Expert Market Positioning with Debbie Allen
In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice for speakers and authors. The conversation also covers speaking business and marketing strategies, evaluating and investing in experts, and low-cost strategies for expert positioning.
Debbie Allen is a market position expert with decades of business experience and innate business skills, which allow her to see beyond simple solutions and visualize outcomes and results far into the future. As a business consultant, Debbie works one-on-one and in small groups to naturally gauge how and where to take a business for expansion, increased sales, and fast growth with her innovative expert positioning. She has authored 10 bestselling books, including The Highly Paid Expert, Success Is Easy, and Expert Positioning. For more information https://expertmarketpositioning.com
(0:00) Episode introduction and Melinda Emerson's mission
(1:37) Debbie Allen's business journey and expert positioning
(5:07) Pandemic's impact on expert creation
(7:08) Content creation and expertise definition
(9:32) Building a strong business foundation and advice for speakers/authors
(14:36) Speaking business and marketing strategies
(19:09) Evaluating and investing in experts
(20:05) Low-cost expert positioning strategies
(24:05) Focus in business and guest appreciation
(25:31) Sponsor: Small Biz Lady Academy
(26:00) Closing remarks and next episode preview
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By Melinda Emerson
5
1010 ratings
In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice for speakers and authors. The conversation also covers speaking business and marketing strategies, evaluating and investing in experts, and low-cost strategies for expert positioning.
Debbie Allen is a market position expert with decades of business experience and innate business skills, which allow her to see beyond simple solutions and visualize outcomes and results far into the future. As a business consultant, Debbie works one-on-one and in small groups to naturally gauge how and where to take a business for expansion, increased sales, and fast growth with her innovative expert positioning. She has authored 10 bestselling books, including The Highly Paid Expert, Success Is Easy, and Expert Positioning. For more information https://expertmarketpositioning.com
(0:00) Episode introduction and Melinda Emerson's mission
(1:37) Debbie Allen's business journey and expert positioning
(5:07) Pandemic's impact on expert creation
(7:08) Content creation and expertise definition
(9:32) Building a strong business foundation and advice for speakers/authors
(14:36) Speaking business and marketing strategies
(19:09) Evaluating and investing in experts
(20:05) Low-cost expert positioning strategies
(24:05) Focus in business and guest appreciation
(25:31) Sponsor: Small Biz Lady Academy
(26:00) Closing remarks and next episode preview