HOW TO GROW YOUR BUSINESS WITH REFERRAL MARKETING

Tips on how to grow your business with referral marketing by Steve Gordon

If you get most of your business from referral marketing, do you have a system or a process or a method for making that happen?

The real leverage in word of mouth is working back up the buying process

We've really taken this whole JV thing to an extreme.

If all you're doing is turning and burning, trying to make the quick sale, you're probably going to have a lot of trouble.

The real value then [for podcasters], if it's not in the listenership then its in the relationships that you can build.

But the other thing that's really useful with a podcast is it allows people to get to know you and your brand and your company because they hear your voice and what we've seen is that it is a tremendous conversion tool.

I get texts all the time from clients after they do their first interview and they go, "Oh my God. That was the most amazing thing ever. I never could have gotten that guy on the phone. It was so cool."

One of the secrets we discovered was that if we make that first step of the referral a really easy, no-risk step, it now becomes a benefit for the person who's referring.

For some businesses, ads are going to be a great thing. But this can compliment and augment that, but in a lot of businesses, we find that these relationships really drive the bulk of the business and this now gives you a systematic way to go after them.

We call it the "virtuous referral cycle" because we'll have an influencer who will share some of our information. So maybe it's a short book that I wrote or sometimes it's as simple as an article that they'll send out to people or maybe it's a webinar.

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HOW TO GROW YOUR BUSINESS WITH REFERRAL MARKETING

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HOW TO GROW YOUR BUSINESS WITH REFERRAL MARKETING

If you get most of your business from referral marketing, do you have a system or a process or a method for making that happen?

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HOW TO GROW YOUR BUSINESS WITH REFERRAL MARKETING If you get most of your #business from #referral #marketing, do you have a system or a process or a method for making that happen? #Podcast - http://www.dougmorneau.com/podcasts/111

https://ctt.ac/04LHe

Doug: Well, welcome back to another episode of Real Marketing Real Fast. Let me start by sharing a statistic with you. That 65% of new business is driven by word of mouth advertising. Now, this was an article that was published, I think, in the New York Times, but to give you the numbers, not 65%, even if it's 60% or 64%, obviously that's a large percentage of business. And my guest today is Steve Gordon and Steve's going to talk about building a referral engine. Something that you can set up, create, and that you can continually go back to that will generate ongoing referrals.

Doug: Steve's background is he's a best selling author. He's the founder of a company called the Unstoppable CEO. He also has a podcast called the Unstoppable CEO podcast and he's written over 400 articles on marketing for service businesses. So through his firm he helps service business and entrepreneurs to create and leverage marketing systems thus they can spend less time on business development and more time on what matters most. During our conversation, he will also share with you, maybe, an unusual approach to generating referrals and word of mouth and that's using a podcast to land clients and massive referrals.

Doug: When Steve was just 28 he became the CEO of an engineering and consulting firm, but he knew nothing about sales and marketing and now 12 years later after growing that firm's revenue by 10 times, Steve started his second business, a consulting business,