It's amazing how many coaches are cajoled by complicating things. Whether it be their lives, their training system, or their marketing efforts, we have an awfully hard time doing what is basic, mundane, and even boring, don't we?

On this week's episode, my guy John Arreaga uncovers:

- "the secret" no one wants to talk about when it comes to growing your gym.

- how to build culture in your facility.

- the best way he's found to consistently remind his customers that he exists (this is important)