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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Aleya Harris to talk about using the power of storytelling to grow and monetize your personal brand.

Aleya Harris is the CEO at The Evolution Collective Inc. Aleya Harris helps business leaders overcome communication and differentiation challenges by sharing radically authentic stories that transform workplace culture and carve unique market niches.

In this episode, you’ll learn:

→ Embracing Authenticity and Personal Challenges

→ Adjusting Business Models to Reflect Personal Engagement

→ The Power of Authentic Storytelling in Public Speaking

→ Tools for Self-Discovery and Authentic Expression

→ The Role of Authenticity in Business Success

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🧰 FREE RESOURCES

• Brand Bites Newsletter: davepolykoff.com/newsletters

• Content Toolkit: davepolykoff.com/resources/personal-brand-toolkit/

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⏰ TIMESTAMPS

00:00 Introduction to the Personal Brand Blueprint podcast

00:35 Meet Aleya Harris

02:10 Aleya's accidental personal brand emergence

04:05 Shifting business focus to personal engagement

06:20 Adjusting pricing models

08:45 Realizing self-worth

10:15 From $600 to $10,000 service pricing

12:50 Embracing authenticity and self-awareness

15:30 The role of storytelling in branding

18:00 Introduction to Aleya's book, "Spark the Stage"

20:45 The three stages: Get Real, Get Clear, Get Connected

23:15 ESSENCE Expeditions for self-discovery

26:30 Techniques for uncovering true self

29:05 Sharing personal stories publicly

31:15 Dealing with postpartum depression

34:10 Impact of authentic storytelling on business

36:00 The importance of genuine content

38:45 Challenges in personal branding

42:00 Advice for developing an authentic brand

44:30 Exciting projects and upcoming speaker events

46:25 Conclusion and Final Thoughts

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🔗 CONNECT WITH ALEYA

🌐 Website: https://www.aleyaharris.com/

📸 Instagram: https://www.instagram.com/aleyaharris/

💼 LinkedIn: https://www.linkedin.com/in/aleyaharris/

🎵 TikTok: https://www.tiktok.com/@thealeyaharris

👤 Facebook: https://www.facebook.com/aleyaharrisgrowth/

📹 YouTube: https://www.youtube.com/@aleyaharris68

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🔗 CONNECT WITH DAVE

🌐 Website: https://DavePolykoff.com

📸 Instagram: https://www.instagram.com/davepolykoff

💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵 TikTok: https://www.tiktok.com/@davepolykoff

👤 Facebook: https://www.facebook.com/davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: https://www.youtube.com/@DavePolykoff

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.

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Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Apple Podcast

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806