Having a platform in this day and age is important to establish yourself and your business. But what is a platform if it’s empty? Even more, how can you grow it? Tracy Hazzard joins Juliet Clark’s Promote, Profit, Publish podcast to tell us why content is the answer. She shares how you can keep growing your platform by having the right content in place, allowing you to attract the right audience and, underneath it all, raise your platform for you. As the CEO and co-founder of Brandcasters, Inc., the largest podcast post-production company and alternative monetization hosting platform, Tracy talks about getting into podcasting and setting up your own platform in a way that will grow you. She then digs deep into podcast content, branding, messaging, and more.