With sites like Facebook, Instagram, and Linked In changing their algorithms on a constant basis, it can be hard to gain traction from an organic standpoint when using these platforms to build your podcast audience. It's practically a necessity to implement a paid advertising strategy to maximize value on these networks.

That said, there are also ways to grow your podcast without investing a lot of money. Depending on your budget, you'll want to find the best approaches that help your brand podcast move forward. And while one approach may work better for one brand than the next, there are some time-tested practices that you can implement today that will elevate your initiatives, no matter where your efforts currently stand.

On Episode 96 of Pod Theory, I'm going to discuss how you can grow your podcast without spending a dime on ads. When executed consistently and effectively, these strategies serve as sound approaches to growth without investing money in advertisements.

What are some creative ways you've found to grow your podcast without spending money on ads? Find me on Twitter and let me know your approach and how it worked for you!


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production