In this episode of "Get Mic'd," we explore how to handle a communications crisis with Maha Abouelenein. As a renowned communication expert and visionary entrepreneur with over 30 years of experience, Maha knows a thing or two about how to build a brand. Joining host Katie Zeppieri in this episode, Maha shares her proven approach to consistently showcasing value to clients and navigating communication crises with poise.

Learn about Maha's journey to becoming a top communication expert and entrepreneur, from founding her global communication consulting firm “Digital and Savvy” to landing Coca-Cola as her first client. She also introduces her new forthcoming book, "7 Rules of Self-Reliance," sharing lessons from her own career growth. Gain insights into the power of storytelling and self-reliance in today's world, and how personal branding can lead to leadership.

Maha's stories and expertise will motivate you to think about creating your own brand and managing communication challenges. Tune in to gain valuable insights and practical advice.

Episode Highlights

00:00 Intro

03:17 The Beginning of a Career in Comms

05:08 Evolution of Communications

07:47 Adding Personalities To Brands

10:24 Starting Digital and Savvy

14:18 Building her clientele

20:08 Your personal brand and social media

23:32 Startup Publicity

27:16 Responding in a crisis

29:26 Responding to culturally significant issues

48:57 Maha’s MicDrop Moments