Better Experiences by Design™

How to Harness the Jim Collins “Flywheel Effect” To Grow Your Business with Hunter Lansing


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In today’s episode, guest Hunter Lansing, President & Chief Executive Officer of Lansing Building Products shares insights on how they created a strategic business plan around the Jim Collins “flywheel effect” that has led to growth for their company and a greater alignment on their core values.

At Lansing our success is first and foremost our people—who always, always make the difference.

In this episode, you’ll hear:

  • How the flywheel concept creates powerful momentum for all associates
  • The benefit of asking “what can we do above and beyond our core offerings” to deliver WOW experiences for clients
  • The importance of developing behaviors around your core values that engage associates at a higher level

Hunter Lansing is the third president in Lansing Building Products’ history and represents its strong dedication to thoughtful family leadership. He sees the company as similar to a sports team. There’s the team, certainly, but making up that team are individuals who each have a specific and very important role — to perform at his or her peak to achieve team success.

Connect with Hunter through the Lansing website.

Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

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Better Experiences by Design™By Susan Quinn