In this podcast episode, we take a fresh look at the main target market for many kids entertainers: modern young mothers who need modern children's entertainment. Looking at this through the eyes and experience of Regina Martinez, a young mum, a graphic designer, and a fulltime professional children's entertainer, we gain insight into how to attain a kid-friendly look that appeals to today's bookers—and just how worthy it is of our time to build and market our brand with the perfect colors, captivating images and a quality website.

In this episode we discuss:

• Regina's story: how she got into kids entertaining and graphic design
• How her background in design helped her create and market the right image that appeals to her target market: young mums
• What color palette has worked for Regina in building a brand and image that mums and kids love
• Regina's ingenious transparent business card
• How using quality photos and the right colors made a tremendous difference to Regina's kids entertaining business
• Common problems of kids entertainer websites
• The importance of having a mobile-responsive website
• How Regina has advanced her career and business while being a young mother
• Her experience on entertaining kids and families while pregnant
• The benefits of joining competitions in kids entertainer conventions
• How the Kids Entertainer Podcast and the Kids Entertainer Academy helped Regina take her career to the next level and expand her business