The SmallBizChat with Melinda Emerson

How to Have a Successful Exit with Maggie Lord


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In this episode, Maggie Lord shares her entrepreneurial journey and insights into exit strategies, focusing on planning and financial preparation for selling a business. She and Melinda discuss how to identify potential buyers and ensure a fair valuation, and Maggie covers the importance of confidentiality and outlines the timeline of the sales process.

Maggie Lord was an early pioneer in the online digital wedding media space. As the founder + CEO of Rustic Wedding Chic, Maggie led the company for 12 years before it was acquired by David’s Bridal in 2020. Maggie is also the author of 6 books. Today, Maggie has become a sought-after strategic advisor to female-founded brands, allowing her to focus on sharing her knowledge and expertise with other like-minded entrepreneurs. Maggie and her businesses have been featured in Forbes, The New York Times, Business Insider, Success Magazine, and much more. For more information: https://www.maggielord.com

(0:00) Introduction and episode overview with guest Maggie Lord
(1:48) Maggie Lord's entrepreneurial journey and exit strategy insights
(5:00) Planning and financial preparation for selling your business
(8:25) Identifying potential buyers and getting fair value for your business
(10:26) Sponsor: SmallBizLady Academy
(11:18) Confidentiality and timeline of the sales process
(15:55) Best exit strategy advice and closing thoughts
...more
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The SmallBizChat with Melinda EmersonBy Melinda Emerson

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