In this episode, the hosts are joined by Deidre Frith, the Director of Marketing at Real Time IT. With over 15 years of experience in marketing, Deidre is a one-stop shop for all things creative, social media, graphic design, and PR. She is known for her innovative and humorous marketing campaigns that have garnered attention and success for her company.

The episode opens with a discussion of the success of the funny commercial campaign that Deidre created for her company, as well as her approach to cybersecurity marketing.

Deidre also shares insights into the idea and execution behind the campaign, and the results it has achieved, and emphasizes why word-of-mouth marketing is still so important. She also talks about her team and the challenges of tracking ROI for traditional media. 

Lastly, Deidre dives into her cybersecurity awareness initiatives that include a quarterly poster campaign and a dedicated cybersecurity website. 

The hosts close this episode with our favorite game where Gianna and Maria guess what Deidre would be doing if she wasn't in marketing. Who wins this time? All bets are on the table!

Links:

Follow Deidre on LinkedIn

Check out Hey Y’all Wraps on LinkedIn

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.